MATT McELHANNON
Writer/Producer
Skills
- Creative Direction
- Copywriting
- Entertainment Marketing
- Pre- and Postproduction
- Behind-The-Scenes
- Concept Development
- Pitching Ideas
- Digital Marketing
- Live Action
- Junkets
- Art Direction
- Promotion
- Editing
- Animation
- EPKs
PROFESSIONAL SUMMARY
Award-winning expertise in promotion, production, and branding, including on-air, digital, and radio spots. Excellent communicator with strong conceptual, writing, visual, and comedic skills. Creative and organized self-starter, with proven results handling multiple projects at the same time in a fast-paced environment, individually and as a part of a team, as well as interacting with clients and executives. A natural leader with the laser-focused desire to land as a member of a best-in-class creative services group - or as a wild west cowboy.
PROFESSIONAL EXPERIENCE
WARNER BROS. WORLDWIDE TELEVISION MARKETING
2016-PRESENT
Writer/Producer
Create promotion to convince viewers that our programming is hilarious comedy, cutting-edge drama, and better than what’s on the other channel they just left during the break.
- Created and produced promotion for the launches of Harley Quinn and Young Justice: Outsiders for the DC Universe streaming service, resulting in an increase of subscriptions in advance of the premieres.
- Created and produced the promo package most requested by station owners, “Get Burned By Sheldon”, for The Big Bang Theory in syndication.
- Creative Lead, Writer, Producer and Editor on the social media campaign “Super Friends” combining two huge anniversaries - Batman 80th and Friends 25th - in three original comedy viral video pieces celebrating the cultural icons.
CARTOON NETWORK
1996-2015
Writer/Producer (2005 – 2015)
Create promotion to convince viewers that our programming is hilarious comedy, cutting-edge drama, and better than what’s on the other channel they just left during the break.
- Created and produced promotion for the launch of new episodes of Ninjago, winning its timeslot for boys 6-11.
- Successfully negotiated alterations to strict character designs in the Pokémon franchise for integration into the Cartoon Network brand palate.
- Awarded the 2013 Cynopsis|Kids! Pro-Social Distinction Award and the 2014 Cynopsis Social Good Awards - Awareness Campaign: Children Initiatives for "Stop Bullying Speak Up”.
- Wrote copy for the product packaging as well as the on-air promotional spots for two Uncle Grandpa DVDs.
- Created promotion for pro-social initiative that drove over 1 million kids in one week, pledging to end bullying, to StopBullyingSpeakUp.com.
Associate Writer/Producer (1999 – 2005)
Create promotion to convince viewers that our programming is hilarious comedy, cutting-edge drama, and better than what’s on the other channel they just left during the break.
- Co-authored and co-produced promotion for the launch of the new Boomerang network.
- Created and produced promotion for successful show launches including Codename: Kids Next Door Season Two, Camp Lazlo, and Mucha Lucha.
- Awarded the 2005 Gold Promax for Bumper "Halloween Bumps", the 2004 Gold Promax for Boomerang "Scooberang Bumper Campaign", and the 2003 Gold Promax for AD & Design: Topical Promo "Cartoon Network Kids Next Door Relaunch".
Software Skills
- macOS
- Avid Media Composer
- Apple Keynote, Pages, Numbers
- Microsoft Office
- GSuite
VOLUNTEER WORK
Mentor to students and alumni of Grady College of Journalism, University of Georgia.
EDUCATION
Bachelor of Arts in Journalism, Radio/TV/Film, Grady College, University of Georgia, Athens, GA